Real problems. Real fixes.

A franchise client was locked into a brand-mandated tech stack. Conversions never made it back to the ad platforms, so every campaign was buying blind. Smart bidding had nothing to optimize toward, budgets got set on gut feel, and scaling spend was a coin flip nobody wanted to call.

That was the real cost. Attribution was the reporting symptom. The operating problem was that the accounts could not learn, could not bid on job value, and could not be trusted with more money.

We built an infrastructure layer alongside the franchise system. Landing pages, call routing, and tracking that captured every conversion event and fed it straight back into Google and the CRM, all inside brand requirements.

Once conversions flowed, the accounts started working. Value-based bidding came online, the algorithm optimized against booked jobs instead of form fills, and the owner could add budget knowing where it would land.

This client leaned hard on aggregators like eLocal. They paid a premium per lead, and a good share of those leads came from searches where the company already ranked or easily could.

We audited the overlap between aggregator leads and the company's own organic and paid positions. Then we built owned channels to capture that demand directly.

As owned performance came up, aggregator spend came down. Nothing got shut off before the replacement was carrying the load.